The Public Information and Communications Office (PICO) of Iloilo Science and Technology University (ISAT) bagged 3rd Place for Best Facebook Page in the recent Western Visayas Information Officers’ Year – End Conference and Awards organized by the Philippine Information Agency.
The competition saw entries from established information offices and units of both local government units (LGUs) and national government agencies (NGAs) across the entire region. Despite being a first-time participant and facing stiff competition, the PICO’s innovative and engaging Facebook page stood out with its effective communication strategies, informative content, and visually captivating posts.
“This award is a testament to the dedication and hard work of our PICO team,” expressed by ISAT University President, Dr. Gabriel M. Salistre Jr. “They have consistently strived to push boundaries and leverage the power of social media to connect with our community and showcase the university’s achievements and initiatives.”
The winning Facebook page, ISAT University – Public Information Office, has garnered over 103,000 followers and is known for its dynamic blend of news updates, engaging features, and creative storytelling. The award was personally received by the PICO Director Dr. Heinz B. Gumaquil.
This recognition from PIA adds to the growing list of awards for ISAT University, solidifying its position as a leading academic institution in Western Visayas. PICO’s success also serves as an inspiration for other information offices, demonstrating the potential of social media to bridge the gap between institutions and their communities.
The activity was held at the Citadines Hotel on December 21, 2023.
